My name is John Seiffer, and Iím called The Small Business Advisor because Iím only 5ft 6. Obviously I
couldnít make it as a comedian, so I had to find another line of work.
The truth is, Iíve never had a real job. Now that the term ďserial entrepreneurĒ has enough
cache, I guess itís safe to come clean. I think itís important to know where people are coming
from - especially when you only meet them electronically.
My History of Becoming Completely Unemployable
Iíve been an entrepreneur since 1979. Thatís when I opened my first company. Itís the only one
that didnít make money. By 1993 I had started a few different companies (ones that did make money) and
I had become a Remote Control CEO. Something my friend Ron Hart
would call an Extra-preneur. It refers to someone who runs a company from living in a different
place: kind of like an ex-patriot. To do this, you have to run the company so well it can thrive
without your personal presence. In other words, youíve developed systems for the organization to
capture the skills of the people and infuse them throughout the company, so it can keep growing.
In 1994 a client of mine recommended I look into coaching because, she said, I was a natural at
it. Iíd never heard of it before, it was a brand new profession back then. But when I checked it
out, I found I liked it and was good at it. Since then Iíve been coaching and helping other business
owners to do what Iíve done - systemize their companies so the organization becomes a support to
getting what they want, rather than a hindrance.
For a while in the late 1990ís, I was also pretty involved in the coaching profession. I helped
found the International Coach Federation and served as Treasurer and in 1998, as President of the
International Coach Federation. Last time I checked,
it had over 12,000 members in 80 nations.
Since 2002 my wife and I have been small time real estate investors. At one point we had 12
units - 8 single family homes and 2 duplexes. Now weíre down to 8 and half are on the market.
[UPDATE: We sold our last rental house in April of 2007. The markets where we were invested (New
Haven CT and McKinney TX) were down much more than the statistics indicated.]
In 2003 I turned over the reins of Video Rental Services to my wife who runs it remotely as I
did. Does that make me a Remote Control CEO once removed?
Iím also an angel investor in a few small companies. The Black Sheep, Mobile-Shop, and iTeam. I'm involved
in two groups of angel investors and help screen the deals and prepare the presenters for one of them.
What can I do for you? Give me a call at 203-775-6676 or drop me an email
. . . John Seiffer,